Basic SEO concepts

To start with, let us first simplify some of the basic terms used in the world of search engine optimization:
  • SEO- Search engine optimization, the process of marketing, designing a website in such a way that it can communicate well with the search engines and hence increase in targeted traffic.
  • Keyword - Search terms that users enter into the search box to find information
  • Search engine spider the search engine program that scans a web site to get the content in it's database(Index)
  • Crawl The process of indexing the content by a search engine spider program.
  • Bounce Rate related to time spent by a user on the site.
  • Direct traffic when there is no referral (search engine or other linking website) for the user's visit.
  • Webmaster Tools are a set of features provided by search engines to help webmaster in the search engine optimization process.
  • PageRank site's rating on the scale of 1 to 10 by Google. The more the page rank, the better traffic you can get on your website (other factors being equal)

  • Link building - the process to get more incoming links to improve page rank


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  2. This is when you will need more advanced techniques. Where can you get these? Through SEO courses that were designed by successful online marketers and SEO specialists alike.
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