Basic SEO concepts

To start with, let us first simplify some of the basic terms used in the world of search engine optimization:
  • SEO- Search engine optimization, the process of marketing, designing a website in such a way that it can communicate well with the search engines and hence increase in targeted traffic.
  • Keyword - Search terms that users enter into the search box to find information
  • Search engine spider the search engine program that scans a web site to get the content in it's database(Index)
  • Crawl The process of indexing the content by a search engine spider program.
  • Bounce Rate related to time spent by a user on the site.
  • Direct traffic when there is no referral (search engine or other linking website) for the user's visit.
  • Webmaster Tools are a set of features provided by search engines to help webmaster in the search engine optimization process.
  • PageRank site's rating on the scale of 1 to 10 by Google. The more the page rank, the better traffic you can get on your website (other factors being equal)

  • Link building - the process to get more incoming links to improve page rank

2 comments:

  1. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.I am using the SEV service from XnYnZ.com which covers the major SEO techniques and helps in obtaining the desired pagerank.

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  2. This is when you will need more advanced techniques. Where can you get these? Through SEO courses that were designed by successful online marketers and SEO specialists alike.
    what are link pyramids

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