How much keyword density is good for SEO?

Keyword density refers to the number of keywords you write on your webpage.(Keywords: words that people enter into search engine box)

Myth -- "The more keywords you include in your webpage, more traffic you will get." While including the keywords is important, i would never recommend to build content based on keywords rather than including a few in the original content.

Including more than required keywords is also known as "search spam" and "keyword stuffing"

Here is what Google has to say about keyword density
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Keyword stuffing

"Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Filling pages with keywords results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

(Link)

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It is clear from the above statement
  • You should create the content on your site keeping in mind what users would be searching for. (The process of identifying those words is called keyword research
  • But never stuff your page with lots of keywords. (This may result into negative effect)
  • Always try to create content which creates good user experience.
  • Some blackhat techniques include repetition of keywords and making them bold. Search engines have already evolved techniques that can identify these and may penalise such webpages or remove from the index.
Check your keyword density now!
You may check % of keyword density you have on your page using Keyword Density checker.

Also Read: How to find good keywords

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